haku: @indexterm MEDIA SELECTION / yhteensä: 118
viite: 28 / 118
Tekijä: | |
Otsikko: | Where are the media going? |
Lehti: | Admap
2004 : VOL. 39:9, p. 103 |
Asiasana: | Digital technology Future Media research Media selection |
Kieli: | eng |
Tiivistelmä: | The article is a pretext for a series of articles concerning the future of media. It reviews all the current media channels and discusses their future: TV, digital, outdoor, direct marketing and other mediums. Finally it ends the discussion with market measurement and customer understanding thoughts. |
SCIMA