haku: @indexterm Media selection / yhteensä: 118
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Tekijä:Crowe, C.
Otsikko:Creativity: a new benchmark?
Lehti:Admap
2005 : VOL: 40:7, p. 47-49
Asiasana:Benchmarking
Creativity
Marketing research
Media research
Media selection
Kieli:eng
Tiivistelmä:The article illustrates the growing trend towards creative media planning and execution with various cases of creative marketing. It also discusses creative countries and the role of marketing research in creativity.
SCIMA tietueen numero: 258718
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