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| Tekijä: | White, R. |
| Otsikko: | Channel planning and research |
| Lehti: | Admap
2004 : NOV, VOL. 39:10, (455), p. 18-19 |
| Asiasana: | advertising campaigns advertising media media selection |
| Kieli: | eng |
| Tiivistelmä: | How should marketers and their agencies respond to the growing number of media channels? And how can such multi-faceted campaigns be measured? |
SCIMA