haku: @indexterm Media selection / yhteensä: 118
viite: 24 / 118
| Tekijä: | Regan, T. |
| Otsikko: | Evaluating cross-channel communications |
| Lehti: | Admap
2004 : NOV, VOL. 39:10, (455), p. 24-27 |
| Asiasana: | advertising agencies advertising media communication media selection |
| Kieli: | eng |
| Tiivistelmä: | Can multi-channel advertising campaigns be planned and evaluated? The article argues that it is hard, but there is a mass of new research being done to hind the way. |
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