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| Tekijä: | Shain, R. Shain, P. |
| Otsikko: | The rise of media auditing |
| Lehti: | Admap
2004 : NOV, VOL. 39:10 (455), p. 42-43 |
| Asiasana: | advertising auditing media selection television advertising |
| Kieli: | eng |
| Tiivistelmä: | US media advertising, especially television, is under-monitored, and this costs advertisers and distorts evaluation. This article shows why financially oriented media auditing is becoming critical to the US advertising industry. |
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