haku: @indexterm Media selection / yhteensä: 118
viite: 11 / 118
| Tekijä: | Hunter, M. |
| Otsikko: | From intrusion to invitation |
| Lehti: | Admap
2005 : DEC, VOL. 40:11 (467), p. 47-49 |
| Asiasana: | advertising media selection psychology |
| Kieli: | eng |
| Tiivistelmä: | The paper shows how applying motivational psychology to media can help find people when they will welcome the message in. |
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