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Tekijä: | Szakonyi, R. |
Otsikko: | Making the most of R&D. |
Lehti: | Management Today
1988 : JUN, p. 126-127 |
Asiasana: | R&D MANAGEMENT R&D PLANNING STRATEGY |
Kieli: | eng |
Tiivistelmä: | Successful research and development begins with clearly thought out selection of the correct projects and reliable founding. Progression to a well-marketed product also requires long-term vision, effective liaison between research and development and the rest of the company, plus a structure for eliminating obstacles. Problems related to the coordination of R and D are: link between strategic planning and the technical objectives; the selection of R and D; guidelines for carrying R and D to commercialisation and the funding. |
SCIMA