haku: @indexterm Media selection / yhteensä: 118
viite: 75 / 118
| Tekijä: | Delenger, N. Neelankavil, J. N. |
| Otsikko: | Informational sources and media usage: A comparison between Asian and Hispanic subcultures. |
| Lehti: | Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 45-52 |
| Asiasana: | MEDIA SELECTION MARKETING STRATEGY CONSUMER BEHAVIOUR MARKET SEGMENTATION INFORMATION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA