haku: @journal_id 571 / yhteensä: 1184
viite: 882 / 1184
| Tekijä: | Lovelock, C. |
| Otsikko: | Seeking Synergy in Service Operations: Seven Things Marketers Need to Know about Service Operations |
| Lehti: | European Management Journal
1992 : MAR, VOL. 10:1, p. 22-29 |
| Asiasana: | MARKETING MANAGEMENT SERVICE INDUSTRIES SERVICE MANAGEMENT OPERATIONS MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA