haku: @journal_id 123 / yhteensä: 1184
viite: 270 / 1184
| Tekijä: | |
| Otsikko: | Vitamins and dietary supplements. |
| Lehti: | Retail Business
1993 : JAN, 419, p. 20-36 |
| Asiasana: | COMMODITY MARKETS PRICES MARKET SHARE PHARMACEUTICAL INDUSTRY DISTRIBUTION MARKET SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | The report concentrates on the retail market and those products sold over-the-counter, ie not prescription sales. The vitamin and dietary supplements market was worth 252m of pounds sterling in 1992, compared with 235m of pounds sterling in 1991. Market growth is slowing down as vitamins, in particular, become more of a commodity product, with own-label supplies growing and prices falling. Major market sectors include multivitamins, single vitamins, cod liver oil, evening primrose oil and herbal remedies. Seven Seas is clear market leader, with 27% of sales, followed by Boots own-label, with 16%. The market is forecast to grow by 3-4% annually in volume terms. Detailed statistics are presented on market size, foreign trade, brand shares , retail prices, sales by type of outlet and advertising expenditures. |
SCIMA