haku: @journal_id 123 / yhteensä: 1184
viite: 244 / 1184
| Tekijä: | |
| Otsikko: | Household medicines, part 2. |
| Lehti: | Retail Business
1993 : OCT, 428, p. 73-93 |
| Asiasana: | MEDICINE PHARMACEUTICAL INDUSTRY DISTRIBUTION PRICING ADVERTISING PROMOTION |
| Kieli: | eng |
| Tiivistelmä: | In 1992 the gross output of the pharmaceutical industry was 7,4bn of pounds sterling at msp, 6,8% up on 1991 and a 90% increase on 1986. The UK is one of the world's leading pharmaceutical producers. It had a foreign trade surplus of some 1,2bn of pounds sterling in 1992. Research and development is the key of success. Advertising spend reached 83,3m of pounds sterling in 1992. Major reorganization of the OTC sector on an international scale is likely to continue. Growth sectors to 1997 should include smoking cessation, hay fever renudies, topical pain relief and skin preparations. |
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