haku: @journal_id 571 / yhteensä: 1184
viite: 814 / 1184
| Tekijä: | Meyer, H. |
| Otsikko: | The cultural gap in long-term international work groups: a German-American case study |
| Lehti: | European Management Journal
1993 : MAR, VOL. 11:1, p. 93-101 |
| Asiasana: | CASE STUDIES CULTURE GERMANY USA |
| Kieli: | eng |
| Tiivistelmä: | The problem is a familiar one: two prospective international partners have cleared away the competitive, legal and organizational obstacles to successful cooperation. Staff have familiarized themselves with the unknown territory in which they are going to be operating, headquarters have given their "go ahead". Yet, suddenly the venture that seemed to be off to a promising start is besieged by difficulties and friction. Using evidence from the case of a German-American business venture, the author explains how cultural differences can obstruct international cooperation at a point when participants may expect it least - in the group-formation and relationship building phase. |
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