haku: @journal_id 571 / yhteensä: 1184
viite: 810 / 1184
| Tekijä: | Piest, B. Ritsema, H. |
| Otsikko: | Corporate strategy: implementation and control |
| Lehti: | European Management Journal
1993 : MAR, VOL. 11:1, p. 122-131 |
| Asiasana: | CORPORATE STRATEGY IMPLEMENTATION CONTROL |
| Kieli: | eng |
| Tiivistelmä: | It is easier to make corporate plans than it is to carry them out. The authors of this article support the idea that strategy formulation is a "top-down" activity, which, for its successful implementation, requires managers to use the right instruments. These involve use of the business mission statement, strategic control and the evaluation of finance, marketing, R&D, production and personnel, future-oriented control, competitive bench marking, identifying critical success factors, and including "what if?" analyses. |
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