haku: @journal_id 571 / yhteensä: 1184
viite: 832 / 1184
Tekijä: | Lovelock, C. |
Otsikko: | Seeking Synergy in Service Operations: Seven Things Marketers Need to Know about Service Operations |
Lehti: | European Management Journal
1992 : MAR, VOL.10, p.22-29 |
Asiasana: | MARKETING SERVICE INDUSTRIES MANAGEMENT STYLES |
Kieli: | eng |
Tiivistelmä: | Historically, operations concerns have dominated service management. But in today's highly competitive service markets good marketing management is essential to success. To this aim, operations and marketing managers should work together. A synergy should be achieved between marketing and operational objectives. |
SCIMA