haku: @journal_id 571 / yhteensä: 1184
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Tekijä: | Verdin, P. Williamson, P. |
Otsikko: | Successful Strategy: Stargazing or Self-examination? |
Lehti: | European Management Journal
1994 : VOL. 12;1, p. 10-19 |
Asiasana: | STRATEGIC PLANNING BUSINESS POLICY COMPETITIVENESS |
Kieli: | eng |
Tiivistelmä: | Paul Verdin and Peter Williamson construct links between "inward-looking" strategies by companies - which are governed by their existing assets, capabilities and core competences - and "outward-looking" strategies which emphasise a more traditionel market-competitor analysis. Two aphorisms for managers emerge - "understand exactly which competences can offer competitive advantage" and start from the market in deciding how to use your core competences". A company which succeeds in forging these links will be able to come up with a synthetic strategy which uses its internal resources in a way the market will continue to reward. This strategy will bring real competitive advantage. |
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