haku: @journal_id 571 / yhteensä: 1184
viite: 726 / 1184
| Tekijä: | Rosenzweig, P. |
| Otsikko: | Why is Managing in the United States so Difficult for European Firms? |
| Lehti: | European Management Journal
1994 : VOL. 12;1, p. 31-38 |
| Asiasana: | MANAGEMENT STYLES CULTURE USA MERGERS |
| Kieli: | eng |
| Tiivistelmä: | As European multinational corporations have rapidly increased their investment in the United States, many have encountered serious problems in managing their US affiliates. Some challenges are encountered at entry, including scale requirements, inexperience, intense competitive reactions, and problems inherent in managing acquisitions. Once the affiliate has been established, other problems are encountered: hiring and developing local managers, cross-cultural problems stemming from an American tendency for independence, and organizational difficulties given the size of the US affiliate. |
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