haku: @journal_id 123 / yhteensä: 1184
viite: 165 / 1184
| Tekijä: | |
| Otsikko: | Market survey 2: men's fragrances |
| Lehti: | Retail Business
1994 : NOV, 441, p. 58-71 |
| Asiasana: | MARKET SURVEYS PERFUMERY INDUSTRY DISTRIBUTION |
| Kieli: | eng |
| Tiivistelmä: | In 1993 the market for men's fragrances was valued at 220m pounds, of which fine fragrances accounted for 59% and mass market fragrances for 41%. Mass market fragrances command a higher volume share , around three-quarters of the market, as a result of their lower unit prices. In the recession men began to trade down from the premium-priced fine fragrances to the cheaper alternative, the mass market fragrances, thereby bringing down the overall value of the market. |
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