haku: @journal_id 571 / yhteensä: 1184
viite: 716 / 1184
| Tekijä: | Hax, A. Majluf, N. |
| Otsikko: | Corporate strategic tasks |
| Lehti: | European Management Journal
1994 : DEC, VOL. 12:4, p. 366-381 |
| Asiasana: | CORPORATE STRATEGY CO-OPERATION MANAGERS |
| Kieli: | eng |
| Tiivistelmä: | This article chooses to deal exclusively with one perspective of strategy - corporate strategic tasks. There are three different imperatives here - leadership, economic and managerial, that are useful to characterize these tasks. Again, a focus is made on the second and third of these imperatives. The authors identify eight corporate tasks associated with the economic imperative of corporate strategy, and two further ones with the managerial imperative. They illustrate the corporate strategic tasks in a strategic planning framework by reference to the case of Procter and Gamble using publicly-available information. |
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