haku: @journal_id 571 / yhteensä: 1184
viite: 650 / 1184
| Tekijä: | Sanchez, R. |
| Otsikko: | Strategic product creation: managing new interactions of technology, markets, and organizations |
| Lehti: | European Management Journal
1996 : APR, VOL. 14:2, p. 121-138 |
| Asiasana: | MANAGEMENT TECHNOLOGY ORGANIZATIONS |
| Kieli: | eng |
| Tiivistelmä: | Product competition in a growing number of markets is undergoing a profound transformation. Some firms are now beginning to use new kinds of "flexible designs" for products and organizations to pursue innovative product strategies that generate unprecedented levels of product variety and change. This article explores the ongoing changes in strategies for designing products and for organizing development processes that are driving this transformation of product competition. Different kinds of competitive conditions require different kinds of strategies. |
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