haku: @journal_id 571 / yhteensä: 1184
viite: 647 / 1184
| Tekijä: | Johne, A. |
| Otsikko: | Succeeding at product development involves more than avoiding failure |
| Lehti: | European Management Journal
1996 : APR, VOL. 14:2, p. 176-180 |
| Asiasana: | MANAGEMENT PRODUCT DEVELOPMENT ORGANIZATION |
| Kieli: | eng |
| Tiivistelmä: | While product development is important in many companies, it is often approached in a constrained way. There are two main reasons for this. First, product development options are frequently viewed very narrowly; second, for personal reasons, many managers seek to avoid mistakes with new products rather than using them as a means for exploiting market potentials to the full. A schema is advanced for widening the role of product development and suggestions are made on how product development thrusts can be sharpened. |
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