haku: @journal_id 123 / yhteensä: 1184
viite: 19 / 1184
| Tekijä: | |
| Otsikko: | Household polishes and window cleaners |
| Lehti: | Retail Business
1998 : JAN, 479, p. 16-32 |
| Asiasana: | MARKET SURVEYS HOUSEHOLD CLEANSERS INDUSTRY BRANDS COMPANIES MARKETS PRICES UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | The report covers furniture and floor polishes, metal polishes and window cleaners. These markets, with the exception of metal polishes, were last covered in Retail Business, July 1992, no 413. In the report, furniture polish is the largest sector covered. Nearly all of the market is supplied by UK production. Exports are modest. Only furniture polishing provides consumers with any kind of satisfaction. Oven and window cleaning are, however, loathed. Such consumer attitudes have a strong effect on purchase frequency. The report deals with market size, consumption patterns, brands and manufacturers, promotion and advertising, prices, and packaging. There is also a review on prospects attached. |
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