haku: @journal_id 571 / yhteensä: 1184
viite: 524 / 1184
| Tekijä: | Lusch, R. F. Harvey, M. Speier, C. |
| Otsikko: | ROI 3: The building blocks for successful global organi- zations in the 21st century |
| Lehti: | European Management Journal
1998 : VOL. 16:6, p. 714-727 |
| Asiasana: | COMPANY PERFORMANCE CAPITAL INVESTMENT INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | As organizations move into the 21st century, past measures of organizational performance based largely on accounting and financial statements will be insufficient to meaning- fully assess value. Short-and long-term performance will be increasingly determined by three resources: ideas, information, and investment capital, of which only invest- ment capital is measured in traditional accounting and financial statements. Consequently, the soth century orien- tation of return on investment needs to be expanded to include and account for both return on ideas and return on information. By focusing on these three measures of ROI, the organization will be able to unleash creativity and obtain a sustainable competitive advantage. Organizations should balance their focus on return on ideas, return on informa- tion, and return on investment, a ROI 3 orientation. |
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