haku: @journal_id 571 / yhteensä: 1184
viite: 488 / 1184
| Tekijä: | Verdin, P. Heck, N. V. |
| Otsikko: | The Euro: Operational Hype or Strategic Relevance? |
| Lehti: | European Management Journal
1999 : VOL. 17:4, p. 356-367 |
| Asiasana: | EUROPEAN MONETARY SYSTEM MONETARY INTEGRATION STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Now that the Euro has been introduced and Europhoria is still running high, it is time to (re)consider the strategic question surrounding the Euro from a corporate perspective. Is the Euro really strategic? In what way? Or is it just an operational nuisance? We see three main strategic questions: 1) What does nature and structure of our industry look like and what forces are at hand to change it? Particularly, what pressures for market convergence do we see in our industry and competitive landscape in the european scene? 2) What new opportunities for (or threats to) value creation and value capturing will arise at company level? 3) How will the basis and sustainability of our competitive advantage vis-a-vis our competition change in the Eurozone? |
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