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| Tekijä: | Koza, M. Lewin, A. |
| Otsikko: | Managing partnerships and strategic alliances: raising the odds of success |
| Lehti: | European Management Journal
2000 : APR, VOL. 18:2, p. 146-151 |
| Asiasana: | MANAGEMENT STRATEGY SUCCESS |
| Kieli: | eng |
| Tiivistelmä: | Raising the odds of success of strategic alliances can have important performance consequences. It requires recognition that alliances are embedded in the strategies of each of the partners. The odds of success increase when the symmetry in the strategic exploitation/exploration intent of the partners is present at the start and re-calibrated and maintained over time. However, the surfacing of asymmetry is not necessarily a sign of failure but should be expected as both the strategies of the parents and of the alliance evolve over time. |
SCIMA