haku: @journal_id 571 / yhteensä: 1184
viite: 432 / 1184
| Tekijä: | Zott, C. Amit, R. Donlevy, J. |
| Otsikko: | Strategies for value creation in E-commerce: best practice in Europe |
| Lehti: | European Management Journal
2000 : OCT, VOL. 18:5, p. 463-475 |
| Asiasana: | MARKETS STRATEGIC MANAGEMENT EUROPE |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates strategies for value creation of e-commerce companies. The authors' main assumption is that e-commerce fundamentally affects the way business is conducted across many industries. To support this insight, the authors discuss the unique characteristics of "virtual markets" brought on by the Internet. Based on a survey of 30 European e-commerce companies, the authors then identify two main strategies for value creation in e-commerce - the efficiency that e-commerce business models exhibit, and the degree to which they create "stickiness". |
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