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| Tekijä: | Lowson, R. |
| Otsikko: | Analysing the Effectiveness of European Retail Sourcing Strategies |
| Lehti: | European Management Journal
2001 : OCT, VOL. 19:5, p. 543-551 |
| Asiasana: | EFFECTIVENESS STRATEGY RETAILING |
| Kieli: | eng |
| Tiivistelmä: | The empirical research reported in this paper challenges the widely accepted practice of sourcing low cost goods from low wage, foreign suppliers. It examines the objectives of such operational strategies and asks if such decisions are made in the light of all the relevant information? The work explores the sourcing strategies of a number of European retailers operating in consumer goods sectors. Their purchasing strategies are examined and evidence is provided suggesting that they are often sub-optimal and fail to take into account many important variables. |
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