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| Tekijä: | Cornelissen, J. Thorpe, R. |
| Otsikko: | Measuring a Business School's Reputation: Perspectives, Problems and Prospects |
| Lehti: | European Management Journal
2002 : APR, VOL. 20:2, p. 172-178 |
| Asiasana: | MANAGEMENT EDUCATION BUSINESS SCHOOLS REPUTATION ASSETS |
| Kieli: | eng |
| Tiivistelmä: | In recent years, there has been an unprecedented movement in many industries towards establishing explicit, transparent accounts of the performance and assets of institutions. The many industry monitors and league tables (e.g. Fortune 500) that are the most evident embodiments of this trend have, ever since their inception, been under the close scrutiny of industry commentators and academic observers alike. A recent area of academic debate and controversy involves the measurement of the reputations of business schools, where academics are vying with industry monitors and media in developing useful measures and establishing valid accounts of a business school's reputation. |
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