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| Tekijä: | Burt, S. (et al.) |
| Otsikko: | Retail internationalisation: From formats to implants |
| Lehti: | European Management Journal
2005 : APR, VOL 23:2, p. 195-202 |
| Asiasana: | Internationalization Strategy Retailing Brands Companies United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | Retail internationalization (hereafter as: ret-int.) has been studied from a variety of perspectives. Recently, the implied uninterrupted progression of ret-int. strategies has been questioned. It is now widely recognised that for the majority of companies, ret-int. is a disjointed process often resulting in retrenchment and the re-evaluation of activities. This paper focuses on the international experiences of Boots, a well established British retailer, whose international retail strategy has evolved from a traditional store format based approach to one now based on the internationalization of a private brand product range. |
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