haku: @journal_id 571 / yhteensä: 1184
viite: 222 / 1184
| Tekijä: | Enkel, E. Kausch, C. Gassmann, O. |
| Otsikko: | Managing the risk of customer integration |
| Lehti: | European Management Journal
2005 : APR, VOL 23:2, p. 203-213 |
| Asiasana: | Risk management Innovation Customers Companies |
| Kieli: | eng |
| Tiivistelmä: | The necessity and the advantages of integrating customers into the innovation process are widely recognized. Based on intensive desk research and in-depth workshops with 9 companies, this article provides a detailed description of the various risks and offers advice on how to minimize the risks. Diverse risk management methods theoretical backgrounds are introduced, while examples from companies having had vast experience with all aspects of customer integration illustrate their practical applicability. |
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