haku: @journal_id 123 / yhteensä: 1184
viite: 581 / 1184
| Tekijä: | |
| Otsikko: | Dishwashing products. |
| Lehti: | Retail Business
1988 : FEB, 360, p. 9-18 |
| Asiasana: | SOAPS AND DETERGENTS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | An analysis /the first in a series/ on household cleaning products, covering washing products, surface cleaners, toilet cleaners, scourers and cloths, washing up liquids as the most mature market, the volume decline as a result of the use of dishwashers, liquid domination of the market, heavy promotional spending, the small market for powder, rinse aid and salt, household ownership of dishwashers, and the introduction of a liquid detergent, with a brand leader. Twelve Tables and a graph are given. |
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