haku: @journal_id 123 / yhteensä: 1184
viite: 568 / 1184
| Tekijä: | |
| Otsikko: | Women's perfumes. |
| Lehti: | Retail Business
1988 : APR, VOL. 362, p. 35-43 |
| Asiasana: | PERFUMERY INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | A report /the fourth in a five part series/ examining the fragrances market, the gains in value terms, high consumer expenditure, volume sales in unit terms, success of the fine fragrance sector, the expensive promotional budgets, media advertising, the growing proportion of non-cosmetics users in the female population, the impact of duty-free sales on the unification of the EC markets in the 1990s and advance of fine fragrances and intense competition. Nine Tables are given. |
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