haku: @journal_id 123 / yhteensä: 1184
viite: 561 / 1184
| Tekijä: | |
| Otsikko: | Whisky - spirits, part 1. |
| Lehti: | Retail Business
1988 : JUN, 364, p. 9-43 |
| Asiasana: | WHISKY INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | A review of the U.K. spirits market and the volume of whisky consumption, the shift from on-licensed trade to home consumption, predominance of blended Scotch whisky, imports, malt Scotch whisky, largest selling brands in the standard blended sector, the growing malt whisky sector, the prospects for volume growth and need for promotion to improve the situation. Twenty-seven Tables accompany the analysis. |
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