haku: @journal_id 123 / yhteensä: 1184
viite: 554 / 1184
| Tekijä: | |
| Otsikko: | Household cleaning products : market overview. |
| Lehti: | Retail Business
1988 : AUG, 366, p. 40-55 |
| Asiasana: | HOUSEHOLD GOODS |
| Kieli: | eng |
| Tiivistelmä: | A final report that summarizes the overall market for cleaning products used in U.K. households, reviewing the number of cleaning items in stock, how most products are household names, the high scepticism about advertised claims, the own-label presence for cleaning cloths, new product formulae: liquids replacing powders, and the use of packaging innovations to raise consumer interest in a difficult market. Sixteen Tables accompany the report. |
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