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| Tekijä: | |
| Otsikko: | 'No risk' European barter TV venture |
| Lehti: | Screen Digest
1989 : MAY, p.116 |
| Asiasana: | |
| Vapaa asiasana: | Syndication, Programming, Advertisers |
| Kieli: | eng |
| Tiivistelmä: | UK broadcasters and US network ABC, MGM/UA Telecommunications have set up a venture called Advertiser Syndicated Television Association. The Americans want to bring barter television syndication to Europe.Barter is most suitable for stations with smaller programming budgets and occurs in Italy and France. Stations get programmes in exchange for the advertising time in them. |
SCIMA