haku: @indexterm market surveys / yhteensä: 1199
viite: 570 / 1199
| Tekijä: | |
| Otsikko: | Market survey 4: disposable nappies |
| Lehti: | Retail Business
1994 : JUN, 436, p. 59-69 |
| Asiasana: | MARKET SURVEYS DISPOSABLES PRICES |
| Kieli: | eng |
| Tiivistelmä: | This report examines the market for disposable nappies. Over 80% of parents of infants in the UK now use disposable nappies, with product improvements (absorbency, leak-prevention and thinness), combined with the convenience of use, helping to sustain purchase. The trend towards thinner nappies has continued, with Huggies claiming to be up to 50% thinner than other leading brands and Pampers launching its own Ultra Thin variant in the year of 1993. |
SCIMA