haku: @indexterm market surveys / yhteensä: 1199
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| Tekijä: | |
| Otsikko: | Market survey 1: beer, part 1 |
| Lehti: | Retail Business
1995 : FEB, 444, p. 22-59 |
| Asiasana: | MARKET SURVEYS BREWING INDUSTRY INTERNATIONAL TRADE |
| Kieli: | eng |
| Tiivistelmä: | Since peaking in 1979 at 4.1 m bulk barrels, the beer market has been in decline, with 1993 sales volume 15% below that level at 35.4 m bb. Most of the contraction took place in the early 1980s and early 1990s, both periods of economic difficulty; throughout most of the 1980s volume held up well. Beer remains by far the biggest category in the drinks market but its share of alcohol consumption has been in long-term decline, falling (on a pure alcohol basis) from 73.8% to 59.6%. |
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