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Tekijä: | |
Otsikko: | Market survey 4: dishwashers |
Lehti: | Retail Business
1996 : JAN 12, 455, p. 65-77 |
Asiasana: | MARKETING MARKET SURVEYS DISHWASHERS |
Kieli: | eng |
Tiivistelmä: | In 1995 the market for dishwashers reached an estimated 413,000 units, worth 142 pounds. Sales rose by 1% in volume terms, and only slightly more in value. Freestanding machines account for by far the largest share of sales, at around 85%, but built-in models are regaining share lost at the onset of the recession as the replacement market picks up and consumers embark on home improvements as an alternative to housemoving. Full-size machines account for over 80% of sales volume. Slimline dishwashes take 16% of sales. |
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