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| Tekijä: | Garg, R. K. |
| Otsikko: | The influence of positive and negative wording and issue involvement on responses to Likert scales in marketing research. |
| Lehti: | Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 235-246 |
| Asiasana: | MARKET RESEARCH CONSUMER ATTITUDES MARKET SURVEYS |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA