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| Tekijä: | |
| Otsikko: | The Italian market for housewares |
| Lehti: | Market Research Europe
1996 : DEC, VOL. 28:12, p. 175-219 |
| Asiasana: | MARKET SURVEYS CONSUMER DURABLES EXPENDITURE COMPANIES INTERNATIONAL TRADE ITALY |
| Kieli: | eng |
| Tiivistelmä: | The report examines the Italian housewares market consisting of ceramic and metal housewares, glassware, cutlery and plastic housewares. Other housewares products have been excluded due to the fragmented nature of the industry. The Italians divide the market into two main sectors, the giftware sector and the "quotidiano" sector. These main sectors are, however, getting closer to one another. |
SCIMA