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| Tekijä: | |
| Otsikko: | Make-up & colour cosmetics |
| Lehti: | Market Research Europe
1997 : AUG, VOL. 29:8, p. 155-198 |
| Asiasana: | MARKET SURVEYS COSMETICS INDUSTRY CONSUMERS COMPANIES BRANDS SPAIN |
| Kieli: | eng |
| Tiivistelmä: | The report examines the Spanish market for make-up and colour cosmetics. The market was valued at Ptas30,938.5 million in year 1996, making nominal growth of 3% over the previous year. Between 1992 and 1996 the market grew by 8% at current prices. In real terms the market registered a decline of 9.2% over the five year review period. The market for make-up and colour cosmetics is mature and highly competitive, necessitating considerable advertising activity to spur volume demand. While Spaniards tend to be conscious of their appearance, consumption is lower than that of their EU counterparts. |
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