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| Tekijä: | |
| Otsikko: | The Spanish market for eyewear |
| Lehti: | Market Research Europe
1997 : SEP, VOL. 29:9, p. 173-228 |
| Asiasana: | MARKET SURVEYS OPTICAL AIDS INDUSTRY CONSUMERS COMPANIES BRANDS SPAIN |
| Kieli: | eng |
| Tiivistelmä: | The report analyses the retail market for eyewear products in Spain. The market for eyewear enjoyed good value growth between 1992-96 but was increasingly hampered by increased demand for low-priced products and competitive imports. The eyewear market is expected to achieve steady growth in the forecast period, buoyed by increased volume demand and intense advertising. Developments in retailing have made a significant impact on the eyewear market , particularly on the latter half of the review period. Competition became increasingly intense between buying groups and retail chains which provoked a spate of promotions and discounting. The trends is expected to continue over the forecast period as retailing continues to evolve. |
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