haku: @indexterm market surveys / yhteensä: 1199
viite: 345 / 1199
| Tekijä: | |
| Otsikko: | The Spanish market for deodorants |
| Lehti: | Market Research Europe
1997 : DEC, VOL. 29:12, p. 119-166 |
| Asiasana: | TOILETRIES INDUSTRY SPAIN MARKET SURVEYS COMPANIES CONSUMPTION MARKET FORECASTING |
| Kieli: | eng |
| Tiivistelmä: | This survey analyses the retail market for deodorants in Spain. Deodorants play a peripheral role in overall Spanish cosmetics and toiletries market ranking only ninth in 1996. Sprays remained the most important sector of the market, accounting for 56.8% of total current value cin 1996. Non-sprays saw the most significant growth during the review period, increasing sales by 24% in value terms. Valued at Ptas20.058.9 mn in 1996, the market registered growth of 15.5% in current value terms between 1992 and 1996. Euromonitor forecasts that sales of deodorants will reach Ptas21,784.6 mn by the year 2001, representing real value growth on 1996 of 8.6%. |
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