haku: @indexterm market surveys / yhteensä: 1199
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| Tekijä: | |
| Otsikko: | The German market for beer |
| Lehti: | Market Research Europe
1999 : MAY, VOL. 31:5, p. 105-158 |
| Asiasana: | MARKET SURVEYS BREWING INDUSTRY PRODUCTION BRANDS COMPANIES GERMANY |
| Kieli: | eng |
| Tiivistelmä: | The report is concerned with the retail market for beer in Germany. The report does not examine 'horeca' (hotels, restaurants and catering) sales at sector level, but includes a discrete analysis of sales through the horeca channel during the period from 1994 to 1998. The main focus, the retail market is divided into the following three (four) sectors: Lager beer (premium, standard) ; Non-lager beer (dark beer with ales, bitters, and wheat beers) ; Stout beer (stouts, porters) ; Non- or low-alcohol beer (NAB/LAB). There is information on market sectors and sizes, consumers, new product development, companies, brands, retail distribution, and forecasts for 1998-2003. |
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