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| Tekijä: | |
| Otsikko: | Breakfast cereals |
| Lehti: | Market Research Europe
1999 : DEC, VOL. 31:12, p. 1-31 |
| Asiasana: | MARKET SURVEYS CEREALS INDUSTRY EUROPE |
| Kieli: | eng |
| Tiivistelmä: | The market was characterised by high levels of new product innovation and promotion. The focus shifted towards high-priced, health-oriented breakfast cereals. There was dynamism in underdeveloped markets, as cereals evolved into a mainstream grocery item. Breakfast cereals is a heavily concentrated market with Kellogg the leading manufacturer in all 5 key markets (France, Germany, Italy, Spain, UK). |
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