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| Tekijä: | |
| Otsikko: | Frozen ready meals |
| Lehti: | Consumer Goods UK
2000 : APR, 506, p. 2-54 |
| Asiasana: | Food industry Frozen foods Market surveys United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | The market for frozen ready meals is a mature one. Sales amounted to 189 200 tons valued at £681mn in 1999. The sector peaked in 1996 at 197 300 tons valued at £690mn. It declined during 1997 and 1998 for the first time in over a decade, chiefly as a result of competition from the chilled sector and a lack of new product innovation and promotion. However, 1999 saw a renewed focus on TV advertising from the major suppliers and a higher level of new product development, leading to an increase of 5% in volume and 6 % in value. |
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