haku: @indexterm market surveys / yhteensä: 1199
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| Tekijä: | |
| Otsikko: | Film processing. |
| Lehti: | Market Research Great Britain
1986 : DEC, VOL. 26, p. 7-11 |
| Asiasana: | PHOTOGRAPHY UNITED KINGDOM MARKET SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | Market forces influencing demand and output are discussed. The reasons for the market revolution at the turn of the decade are explained. A general shift can be observed from cheap mail order processing towards more expensive means. General value data are presented demonstrating the development of the market. Market shares and retail shares are listed. Market sectors are analyzed. Value data are presented about the most important processors. The market leader is Dixons. Advertising expenditures are analyzed. Promotional efforts centre heavily on price. The price policy of the most important processors is outlined. |
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