haku: @indexterm market surveys / yhteensä: 1199
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| Tekijä: | |
| Otsikko: | Fast-food catering. |
| Lehti: | Market Research Great Britain
1987 : MAY, VOL. 27, p. 15-23 |
| Asiasana: | RESTAURANTS UNITED KINGDOM MARKET SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | The historic development of the fast-food industry is outlined. The present market size is estimated. Market sectors are burger, pizza, chicken, fish bars, hot potato outlets, ice-cream parlours and the others. Burger bars account for by far the largest section. The sectors are described. The strategy of the market leaders is outlined. Consumer profile is summarized. The youth market is of high importance. Consumers are analyzed according to sex, age, social class and region. A short future outlook is presented. The industry is likely to experience substantial and sustained rates of growth. Almost all leading chains have massive expansion programmes. |
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