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| Tekijä: | |
| Otsikko: | Domestic food preparation appliances. |
| Lehti: | Market Research Great Britain
1988 : APR, VOL. 27:4, p. 49-57 |
| Asiasana: | DOMESTIC APPLIANCES MARKET SURVEYS UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | A report is presented of the UK market for domestic food preparation appliances. Detailed coverage is limited to food processors, mixers and blenders. Total market size is estimated. The main market trends are outlined. Data are presented about volume and value sales. Sources of supply are examined. Exports and imports are evaluated. Market sectors are described. The mixer market shows the greatest diversity. Usership and purchasing patterns are analyzed by age, social class and household size. Data are presented about the most important brands and manufacturers. Market strategies are compared. Advertising and promotion policies are examined. Retail distribution is analyzed. A future outlook is summarized, sales are forecasted. |
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