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| Tekijä: | |
| Otsikko: | Women's fragrances in Italy |
| Lehti: | Market Research Europe
1987 : MAY, VOL. 19, p.25-32 |
| Asiasana: | PERFUMERY INDUSTRY MARKET SURVEYS |
| Kieli: | eng |
| Tiivistelmä: | The Italian women's fragrances market is described as diverse and growing. The general market situation is outlined. The market has a great deal of potential. The most important rivals are the Italian and the French products. Total market size is estimated. Data are presented about the market sectors. Sources of supply are identified. Imports and exports data are presented. Usership and purchasing patterns are outlined. A table is showing usage of eau de cologne water by sex, social class, age, region and size of population centre. Retail distribution channels are described. A short future outlook is summarized. |
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