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Tekijä: | Balzer, A. |
Otsikko: | Der wilde Osten (The wild East) |
Lehti: | Manager Magazin
1991 : VOL. 21:4, p. 146-153 |
Asiasana: | EUROPE, EAST MARKET SURVEYS |
Kieli: | ger |
Tiivistelmä: | Eastern-Europe is nowadays the most difficult region in the world. There are three subregions in it: Poland, Hungary and Czechoslovakia with their advanced economic reforms; the Soviet Union with its chaotic developments and Romania and Bulgaria where reform is present only in words not in deeds. For Western businessmen the risks are enormous , old ties to government foreign trade companies mean today nothing, they have to build direct contacts with indigenous firms which can go bankrupt from one day to the other. |
SCIMA